MANiFESTO

What You See Is All There Is

    At WYSIATI Zürich, we believe that perception shapes reality. In a world overloaded with information, it’s easy to get lost, to conform, to see only what’s on the surface. But we choose to dig deeper, to embrace the bold, the raw, and the real. We are the outliers, the ones who see the world differently, who understand that truth isn’t always visible at first glance. Our streetwear is more than fabric stitched together—it’s a declaration. A statement of individuality, resilience, and rebellion against the shallow expectations of society.

Our Vision

    We see beyond what meets the eye. We exist for those who refuse to be defined by trends, for those who challenge assumptions and break molds. Every piece of our clothing is a canvas for self-expression, designed for the fearless who are unafraid to show the world who they truly are.

Our Mission

    To create high-quality, thought-provoking streetwear that empowers the individual. WYSIATI Zürich is about wearing your mindset, your vision, and your story. Every design reflects the essence of authenticity, encouraging you to question the obvious and embrace your unique perspective.

Our Values

Bold Expression: We design for the audacious. Our clothing is an extension of your voice in a world full of noise. Be loud. Be seen. Be unapologetically you.

Authenticity:   Real recognizes real. We don’t create for the mainstream; we create for the originals. Our streetwear is for those who lead with integrity, embracing their flaws and perfections alike.

       Rebellion Against Conformity: The streets are where culture is born and rules are broken. WYSIATI Zürich is for the rule-breakers, for the rebels who refuse to let society’s narrow view define their style or their lives.

  Quality Over Hype:  Trends come and go, but style is forever. We focus on timeless design, craftsmanship, and materials that stand the test of time. We don’t chase hype, we chase excellence.

        Perspective Is Power: What you see isn’t always the whole picture. We encourage you to look deeper—into fashion, into society, into yourself. Our designs challenge the status quo and inspire you to reimagine what’s possible.

THE WYSIATI MINDSET

   Our clothes are for those who live by their own rules, for the ones who see potential where others see obstacles. WYSIATI Zürich is not just streetwear — it’s an attitude, a reminder that you are more than what the world thinks you are. In the streets, in life, in everything — What You See Is All There Is, unless you’re willing to see more.